The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.” – Jay Baer
In today’s converging world of email, mobile, social media and gaming, savvy real estate professionals are seeking the most innovative real estate digital marketing strategies to boost their digital presence—and increase leads.
MARKETING IDEAS CHECKLIST
In today’s marketplace, not having a website is like not having business cards. In addition to looking unprofessional, it also prohibits you from collecting important marketing data from those who land on your website.
More than 13% of CRE visits are from mobile devices . In order to communicate your brand and services effectively, it is crucial that your site is optimized for all platforms (iOS, Android, Windows) and devices (desktop, smartphone, tablet).
Publishing an online real estate blog is a great way to drive traffic. A general blog about real estate will be lost in the shuffle but a blog about a specific type of real estate in a particular area could be a great opportunity to find actual clients. It will add to your credibility as an industry expert. Blogs can be set up pretty easily these days, so there really is no excuse to not have one.
Have something interesting going on with your agency? Hire someone new? Open a new location? Get appointed with a new broker? It doesn’t matter what the news is, you can write up a little blurb about it and publish it online. Be sure to reach out to your local community newspaper and use online services to get a link back to your website.
Lead Ready Website
Get rid of the real estate website template and get a custom website developed that focuses on your brand and how you stand out against your competition.You website should be full of calls-to action that take customers to unique landing pages.
The following graph depicts the annualized growth of Institutional Grade Real Estate in select countries for a period of 2011-21. This clearly indicates that growth of the indian real estate industry is much more than the cumulative industry growth in US and UK.
If your real estate agency is not big enough to hire a marketing team to manage the digital marketing activities, it is always advisable to go for an agency service. We are here to help your needs.