Black Friday deals better than Christmas Sales

Black Friday is getting a much-needed bump from #e-commerce sales after early indicators show traffic in stores has slowed. Channel Advisor, an e-commerce software company, said online same-store sales were up 43.4% year-over-year.

Walmart has also already made its Black Friday store circular available through the Walmart app.

“I said it before and I will say it again, we will win the season on price — on Black Friday, on Cyber Monday and every day before and after,” said Steve Bratspies, chief merchandising officer, Walmart U.S.

This year is continuing the trend of people turning to their mobile devices to start their browsing — perhaps using these smaller, handheld computers as a way of doing this more subtly and without being too antisocial around family and friends (that’s assuming you have agreed on a moratorium on any political conversations).

This statistic shows the desktop retail #e-commerce spending on #Thanksgiving Day, #Black Friday and Cyber Monday in the United States from 2008 to 2015. On Cyber Monday 2015, which took place on November 30, online spending reached 2.3 billion U.S. dollars.

Email marketing figures to be a big part of many e-retailers’ strategy in the next three weeks. During Thanksgiving weekend, email marketing accounted for more than 15% of sales referrals between Thanksgiving and Sunday, and the number of sales generated by shoppers clicking from an email and buying jumped 25% over the same period a year ago, according to a report by Adobe Systems Inc.’s Adobe Digital Index. A report by marketing platform vendor Custora found that 25.1% of e-commerce transactions on Friday stemmed from shoppers clicking from emails.

#Mobile On The Rise and Dominant Platform

Forrester Research finds that smartphones will account for three percent of e-commerce this year, and that number will increase to seven percent by 2016. Meanwhile, tablets are expected to generate more Web traffic than smartphones by early 2013, according to the Adobe Digital index. While it’s clear that m-commerce is on the rise, it’s not yet the dominant e-commerce platform.
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