Product Marketing Strategy

Ndimension Labs helps its customer on business planing and Product Marketing Strategy

In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.

Marketing strategies can also communicate an overall value to their customers. In many cases, this is the core of building equity or good will in your target markets.

Product Marketing Deliverables

The tangible results of a product marketer’s work typically include:

  • Buyer personas that provide structure and insight for a company.
  • Positioning and messaging that that attracts and converts prospects and leads.
  • Sales entanglement materials that help reps close more deals.
  • Competitive intelligence that gives the team a deep understanding of the market.
  • Go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold.

Close Range Marketing (CRM)

Use Wifi or bluetooth to send promotional messages of their products and services to their customers’ smartphones and tablets at close proximity. Close Range Marketing is also known as Proximity Marketing.

Relationship Marketing

Many companies focus on building relationships with their customers instead of always exclusive trying to sell them something (transactional marketing). Customers who love your brand more will also spend more money with your brand. Many traditional retailers have found this to be true. Walgreens has seen that customers who buy from all of their purchasing channels (store, web, mobile, etc) buy up to six times more than the average customer that only buys in their store.

Transactional Marketing

Driving sales can be challenging, especially for retailers that have to consistently sell products in high volume to consumers. In order to stay with the demands of investors, retailers have to encourage consumers to buy using coupons, discounts, liquidations, and sales events. High volume big-box retailers like Target are constantly running promotional events in order to get interested consumers into their stores.

Call to Action (CTA) Marketing

CTA Marketing refers to methods of converting web traffic into leads or sales on websites using text, graphics, or other elements of web design. Conversion strategies help improve the percentage of online visitors who become customers or who join the mailing list.

Social Media Marketing

Social media sites like Facebook and Twitter offer a unique opportunity for savvy businesses willing to invest in customer engagement. Social media marketing is still in its infancy but is growing up rather quickly. Companies like Southwest Airlines have departments of over 30 people whose primary responsibility is to actively engage with customers on social media.

Cross-Media Marketing

Provide customers information through multiple channels like email, physical mail, websites, and print and online advertisements to cross promote your products and services.

B2B Marketing

Business-to-business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and other institutions). It allows businesses to sell products or services to other companies or organizations that in turn resell the same products or services, use them to augment their own products or services, or use them to support their internal operations. International Business Machines is a well known B2B marketer. IBM’s business has grown because taking a very intelligent approach at marketing their products to other business and governments around the world.
There are following plan that involve in the stages while launching a product.

  • Stage #1. Customer DevelopmentPre-launch, a product marketers job is to play a key role in defining the target market and understanding the potential customer.
  • Stage #2. Positioning & MessagingAfter customer development, it’s the product marketer’s job to turn those learnings into something actionable. This typically comes in the form of a positioning document or a list of key messages. Product marketers try to answer these three questions with their positioning: Who is this product for? What does this product do? Why is this product different than what’s out there?
  • Stage #3. Teaching Out Positioning & MessagingNow that positioning and messaging has been developed, it’s the product marketers job to make sure that everyone at the company knows it. Positioning won’t stick unless everyone is on the same page, so it’s important for product marketers to get buy-in and teach out they key messages across the organization.
  • Stage #4. Creating A Launch PlanProduct marketers own the creation of a launch plan, which typically involves various teams from across an organization, including traditional marketing, sales, support and more. At the end of the day, most product marketers are measured on demand (whether it be new signups, cross-sells or feature adoption) so creating an effective launch plan is critical to a successful launch.
  • Stage #5. Creating Launch ContentLaunch content is the glue to any launch plan. Product marketers will work with almost every team inside of an organization on launch content, including everything from demo decks to product screenshots, sales materials, blog content, landing pages and website updates.
  • Stage #6. Preparing The TeamInternal communication can be just as important as external communication for a product launch. It’s the product marketer’s job to make sure the entire time is prepped and ready to go before launch. This usually means everything from making sure the website is ready to go live to making sure that the support team is ready to field calls.
  • Stage #7. LaunchThe launch is the defining moment for a product marketer. This is when the rubber meets the road and customers start coming in — but the best product marketers are ready to adjust everything for a launch on the fly.

The physical environment where the goods/services are presented

The physical environment where your products or services are sold and delivered can have a significant impact on how your customers’ experience your business. The physical environment can be the quality of the furnishings in your consulting rooms, the design of your reception area or website.

Creating a positive physical environment doesn’t have to be costly – a vase full of fresh flowers or a creative window display can make a big difference.

Technology and Innovation Management

Since technology is such a vital force, the field of technology management has emerged to address the particular ways in which companies should approach the use of technology in business strategies and operations. Technology is inherently difficult to manage because it is constantly changing, often in ways that cannot be predicted. Technology management is the set of policies and practices that leverage technologies to build, maintain, and enhance the competitive advantage of the firm on the basis of proprietary knowledge and know-how.

Technology management needs to be separated from research and development (R&D) management. R&D management refers to the process by which a company runs its research laboratories and other operations for the creation of new technologies. Technology management focuses on the intersection of technology and business, encompassing not only technology creation but also its application, dissemination, and impact.

Innovation Management

Invention is an activity often identified with a single engineer or scientist working alone in a laboratory until he or she happens upon an idea that will change the world, like the light bulb. In reality, industrial invention, at least since the time of Edison, has involved many people working together in a collaborative setting to create new technology. Innovation requires an even broader set of people, including manufacturing engineers, marketing and sales managers, investors and financial managers, and business strategists. The methods for organizing this set of people to bring a new idea from the laboratory to the marketplace form the basis of the discipline of innovation management.

Innovation management methods

Broadly speaking, innovation can be incremental, breakthrough or disruptive.
Incremental: In an era where businesses are required to constantly reinvent themselves, incremental innovation helps them thrive by constantly improving current products, services, processes or methods.
Breakthrough: A breakthrough innovation refers to technological advancements that can boost the level of a product or service, within an existing category, ahead of its competitors.
Disruptive: Disruptive innovations are ideas that are capable of radically changing the market behavior after being implemented.

Achieving innovation management success

For innovation management process to be successful, it is essential that the company support an innovation culture and make employees feel valued. This will encourage employees to generate quality ideas in return.

Why Is Innovation Management So Important to Compete?

Business must look ahead, not behind. It’s not just the big companies that need to do this. Every business must innovate to compete. They must create new products and services for new markets. They must be creative, and come up with new ideas that never would have been thought of before. This is the new management paradigm. Get used to it, it’s not going away anytime soon. Here’s what will happen. Everything will speed up. Processes, functions, data, inventory turns and speed to market, will force employees to learn a whole new language called innovation. Business as usual doesn’t cut it any more. Enter innovation management.

The proven management tools, techniques and clichés once embraced, are being challenged and shelved for a new set of rules and a new way of doing business. The management style of the future is no longer command and control. That ship has sailed. Today, in order for businesses to succeed, management must trust in the technologies and open leadership styles that are sweeping boardrooms, the C-suite, office suites and cubicles everywhere.

The Expansion of Machine Age- Robots Replacing Humans

Across the world, robots have replaced workers in factories, taken on the role of customer service agents in call centers, and, in the near future, will be driving our cars. But while factory workers, customer service specialists, and taxi drivers may have a lot to worry about in the new age of automation and AI, there’s reason for hope: Robots often need humans to work with them. TechRepublic talked to experts in robotics, AI, and finance to learn more about how humans and robots will complement each other in future jobs.

One multi-tasker bot, from Momentum Machines, can make (and flip) a gourmet hamburger in 10 seconds and could soon replace an entire McDonalds crew. A manufacturing device from Universal Robots doesn’t just solder, paint, screw, glue, and grasp—it builds new parts for itself on the fly when they wear out or bust. And just this week, Google won a patent to start building worker robots with personalities.

Freeing up humans for higher-level tasks

Steve Palomino, director of financial transformation at Redwood Software, which provides enterprise robotic process automation, sees the potential for a lot of new jobs in finance. “[Of] all the technological advances, we haven’t had a disruption in accounting,” said Palomino.

“How humans and robots work together is that robots can take over mundane tasks, like account balances,” said Palomino. “Right now, I have to look at your checking account, and compare it to your QuickBooks account and your Excel spreadsheet, and make sure they’re equal.”

It is agreed that foundation technologies are already available and in some areas, such as memory, they supersede human capabilities: the simple computer programs designed to simulate an intelligent conversation, known as chatbots, can quickly look up digital responses from a vast online database. When incorporated with speech and image recognition software, cameras and sensors – all off-the-shelf – they form the basis of a humanoid robot brain.

Gadgets such as Amazon’s voice-controlled home assistant Alexa use deep-learning artificial intelligence (AI) to understand demands, such as to dim the lights, while becoming cleverer and more useful the more they are used.

In early 2016, Google’s AlphaGo computer program beat professional and leading Go player Lee Sedol at a championship in South Korea. Go is a complex game in which a player has approximately 250 possible moves per turn, and the player’s thought processes cannot be easily explained or learned, as with chess. Computers have been beating human chess players since the 1990s.

In terms of mechanics of humanoid robots, many can now climb stairs and do press-ups, among other things. Alphabet-owned University of Tokyo spin-off Schaft has developed the Kengoro robot that can perform press-ups and ‘sweat’ – seep water from its frame – as a form of internal cooling. It uses over 200 liquid-cooled motors to put out torque over an extended period of time without overheating.

Society has a duty to be cautious and demand appropriate restrictions and regulations in the development of humanoid AI. Childlike robots, experts agree, should be banned in most instances.

Black Friday deals better than Christmas Sales

Black Friday is getting a much-needed bump from #e-commerce sales after early indicators show traffic in stores has slowed. Channel Advisor, an e-commerce software company, said online same-store sales were up 43.4% year-over-year.

Walmart has also already made its Black Friday store circular available through the Walmart app.

“I said it before and I will say it again, we will win the season on price — on Black Friday, on Cyber Monday and every day before and after,” said Steve Bratspies, chief merchandising officer, Walmart U.S.

This year is continuing the trend of people turning to their mobile devices to start their browsing — perhaps using these smaller, handheld computers as a way of doing this more subtly and without being too antisocial around family and friends (that’s assuming you have agreed on a moratorium on any political conversations).

This statistic shows the desktop retail #e-commerce spending on #Thanksgiving Day, #Black Friday and Cyber Monday in the United States from 2008 to 2015. On Cyber Monday 2015, which took place on November 30, online spending reached 2.3 billion U.S. dollars.

Email marketing figures to be a big part of many e-retailers’ strategy in the next three weeks. During Thanksgiving weekend, email marketing accounted for more than 15% of sales referrals between Thanksgiving and Sunday, and the number of sales generated by shoppers clicking from an email and buying jumped 25% over the same period a year ago, according to a report by Adobe Systems Inc.’s Adobe Digital Index. A report by marketing platform vendor Custora found that 25.1% of e-commerce transactions on Friday stemmed from shoppers clicking from emails.

#Mobile On The Rise and Dominant Platform

Forrester Research finds that smartphones will account for three percent of e-commerce this year, and that number will increase to seven percent by 2016. Meanwhile, tablets are expected to generate more Web traffic than smartphones by early 2013, according to the Adobe Digital index. While it’s clear that m-commerce is on the rise, it’s not yet the dominant e-commerce platform.
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Mobile App Marketing and Promotion

Mobile has a tremendous impact has been recognized, and we have begun to evaluate it as an essential part of the business, but we must also reassess how Studies show the number of people using mobile surpassed those using desktop by approximately 200,000 people between 2014 and 2015. This surge in use earned 2015 the name ‘Year of Mobile.’

What is crystal clear here is that customers prefer to shop and interact with brands in a mobile environment rather than other channels. So, if your mobile game is not strong, your customers will seek a more intuitive mobile shopping experience with one of your competitors.

Strategies:

1. Pre Releases and Launch Releases
This is a important to do and want to keep a actual user base. Upgrade features to your app often. Word of mouth is the best way to market your app, hands down, so don’t be afraid to tell your customers about it!
2. A Unique Mobile Offering
It could mean focusing a specific group of user or customers, or it could mean offering features that no other app offers. In some cases, it could sense both. Make sure your app has something to offer that your competitor’s mobile solutions do not, and you’ll guarantee a user base. Make your app offering stand out to your customers.
3. Optimize for the App Store
This one is very important. Just like search engines, you want to be able to be found when users look for apps like yours. You want to be the top result lead. You do this by utilizing the right keywords, titles and descriptions. Make sure your app comes up when relevant search topics are searched for. App store optimization is most important, because without it, users may not ever know the app exsistence.
4. App Desirable Name
The name of the game is implementing functionality into your mobile app that your customers will actually benefit from. Avoid creating an app just to have a billboard of your company in the app store and instead create an app that will show real utility to your customers.
5. Promote Across Social Media
Engaging in social media and using calls to action is also a really smart idea when marketing your app. Focus on letting your existing audiences know that you’ve developed a mobile app with real useful functionality or content and they will surely check it out.

Mobile Application Marketing Success

We are the leaders in mobile application marketing. Our talented team work hard to ensure that our customer application yields rich dividends in the future. Our Skills, Experience, Innovation, Creativity, and useful resources make the difference.

Benefits of Business Intelligence

Business intelligence (BI) tools are programs, software, and applications that are designed to help locate, retrieve, analyze, and document data. More simply, business intelligence tools are designed to make the flow of data manageable, allowing organizations large and small, the ability to turn unstructured data into something actionable.

One of the most important reasons why you need to invest in an effective BI system is because such a system can improve efficiency within your organization and, as a result, increase productivity. You can use business intelligence to share information across different departments in your organization. This will enable you to save time on reporting processes and analytics. This ease in information sharing is likely to reduce duplication of roles/duties within the organization and improve the accuracy and usefulness of the data generated by different departments. Furthermore, information sharing also saves time and improves productivity.

There are two different types of display boards that appear to be similar, but would actually be used for different uses.

  • Business Intelligence Dashboard– This displays the information that is currently in the works of the company. Everything displayed here will be an up to date report on what the company is doing. This is the board that shows the company what departments are succeeding in, and which ones need a little more attention.
  • Performance Scoreboard– Here, the information displayed is in comparison to the company’s overall goals. The company’s current numbers will be aligned with their corresponding goal values, which allows them to dictate if they are on track with their projections.

Business intelligence goes beyond the profit and loss statement and balance sheet to give insights into the true health of an organization. Many BI applications can integrate with your accounting software to find out trends that would otherwise remain hidden from the executives. Business intelligence is not limited to tracking KPIs (key performance indicators), it includes forecasting to avoid bottlenecks and time-critical decisions like purchasing or hiring. By showcasing data from multiple angles BI can highlight problems that would normally be missed out in traditional analysis techniques.
Ndimension Labs is striving for new trend and building an application for some high end customers.
Some of the Dataflow activity diagram.

Social Networking Sites Controlling Your Intelligence

Humans have a fundamental need to belong and a fundamental desire for social status. As a result, our brains treat information about ourselves as a reward. Social Networking Sites Controlling Your Intelligence. When you check Facebook you can’t predict if someone will have left you self-relevant information or not. Social network sites are slot machines that pay out the gold of self-relevant information. This is why billions of people pull their levers. So, can they be addictive?

“When teens learn that their own pictures have supposedly received a lot of likes, they show significantly greater activation in parts of the brain’s reward circuitry,” says lead author Lauren Sherman. “This is the same group of regions responding when we see pictures of a person we love or when we win money.”
The teenagers were shown more than 140 images where ‘likes’ were believed to by their peers but were in fact assigned by the research team.

Scans revealed that the nucleus accumbens, a part of the brain’s reward circuitry, was especially active when teens saw a large number of likes on their own photos, which could inspire them to use social media more often.

Adolescence is a period that is very important for social learning, which could explain why teens are often more tuned in to what’s going on in their respective cultures. With the rise of social media, Sherman thinks we may even be learning to read likes and shares instead of facial expressions.
“Before, if you were having a face to face interaction everything is qualitative. You use someone’s gestures or facial expressions, that sort of thing, to see how effective your message is,” she says.
“Now if you go online, one of the ways that you gauge the effectiveness of your message is in the number of likes, favorites or retweets, and this is something that’s really different and unique about online interaction.”

Blockchain in Logistics / Supply Chain

BLOCKCHAIN Improving Transparency and Traceability in Supply Chains

Many projects are underway using Blockchain technology to improve supply chain transparency and monitor prove-nance. These initiatives amass data about how goods are made, where they come from, and how they are managed; this information is stored in the blockchain-based system. This means that the data becomes permanent and easily shared, giving supply chain players more comprehensive track-and-trace capabilities than ever before. Companies can use this information to provide proof of legitimacy for products in pharmaceutical shipments, for example, and proof of authenticity for luxury goods. These initiatives also deliver consumer benefits – people can find out more about the products they are buying, for example, whether a product has been ethically sourced, is an original item, and has been preserved in the correct conditions.


Achieving excellence in logistics involves working collabo-ratively with others to optimize the flow of physical goods as well as the complex flow of information and financial transactions.

But today there is a significant amount of trapped value in logistics, largely stemming from the fragmented and competitive nature of the logistics industry. For example, in the US alone, it is estimated that there are over 500,000 individual trucking companies.8 With such a huge number of stakeholders involved in the supply chain, this often creates low transparency, unstandardized processes, data silos and diverse levels of technology adoption.

Many parts of the logistics value chain are also bound to manual processes mandated by regulatory authorities. For example, companies must oftentimes rely on manual data entry and paper-based documentation to adhere to customs processes. All this makes it difficult to track the provenance of goods and the status of shipments as they move along the supply chain, causing friction in global trade. Blockchain can potentially help to overcome these frictions in logistics and realize substantial gains in logistics process efficiency. This technology can also enable data transparency and access among relevant supply chain stakeholders, creating a single source of truth. In addition, the trust that is required between stakeholders to share information is enhanced by the intrinsic security mecha-nisms of blockchain technology.

Furthermore, blockchain can achieve cost savings by pow-ering leaner, more automated, and error-free processes. As well as adding visibility and predictability to logistics operations, it can accelerate the physical flow of goods. Provenance tracking of goods can enable responsible and sustainable supply chains at scale and help to tackle prod-uct counterfeiting. Additionally, blockchain-based solu-tions offer potential for new logistics services and more innovative business models. Some of the most prominent use cases for blockchain in the areas of global trade logistics, supply chain transparency and traceability, and commercial processes in logistics (see figure 15 on next page). The final part of this chapter outlines the key success factors for industry adoption of the technology.

Digital Revolution and Global Warming

Digital innovations will continue to change society and the economy, half the world’s population is now connected to the internet. Digital technologies can make energy and resource use more efficient. The optimal amount of water each crop needs and by using a smart irrigation system accordingly, farming can become infinitely more efficient. Digital systems can assess the prime use of vehicles too. Instead of one person owning one car which is only used for an hour each day and then sits parked for the rest of the day, several people can share one electric car, reducing the number of vehicles needed overall.

Environmental Policies in the Digital Age

The Internet is a game-changing technology for environmental policies. Environmental policymakers so far have entered this fast-paced world of disciplinary collisions and shifting technological landscapes with some heavy handicaps. Among the growing literature on Internet policies (NCGEC 1997, Litan and Niskanen 1998, Simon 2000), few have discussed the environmental aspects of the Internet. In addition to the aforementioned daunting complexities and uncertainties, we must realize that optimizing the environmental performance of an economy driven by information and knowledge creation is different from regulating one based largely on the processing of material. Many of our environmental policy tools are simply too blunt and reactive to steer technological and social innovation in an information economy in which traditional notions of borders, distance, jurisdiction, and time have been altered in very fundamental ways.
Environmental policies have so far worked well by focusing on manufacturing rather than services; on technology and regulation rather than information and knowledge; on the details of the law rather than the
dynamics of the system.

Conclusion:

Exponential technologies are those whose output per size or dollar is consistently accelerating. The classic example is the silicon chip – since the mid-1960s, the power of computer chips has doubled every 18-24 months while the price has halved (following Moore´s Law, which inspired the Carbon Law). 5G is the next exponential technology. With data speeds 10 to 100 times faster than 4G, it represents a step-change in mobile technology. But the benefits of 5G go far beyond speed. Its capabilities include super low latency, better reliability, tighter security and lower energy consumption.

Ecommerce’s Role in the Medical & Health Care Sector

Some of the earliest forms of medicine and medical practices were the use of natural resources like
plants and animal parts. During the early 20th century, the development of medicine changed drastically.
What was a possible cause for this major shift in thinking was the rejection of the traditional way of thinking
and approach to science? In spite of strong resistance from some, many open-minded individuals led the way
in improving or rejecting the old theories of the past.

E-commerce is the process of buying and selling, exchanging products, services, and information via computer networks. Currently, the use of e-commerce in health care is very general. The most common uses are keeping electronic medical records, the transmission of information and telemedicine.Making medicine accessible online not only benefits doctors and their patients, it could also improve relationships between hospitals, clinics, suppliers and customers.

E-commerce Strategies

Because of the rapid advancement in technology, the expectations of consumers for quality health care are high. Hospitals, clinics, and other healthcare providers have to deal with consumer expectation whilst doing it in the most cost-efficient way. The company’s electronic health records system now handles one million doctor visits every day or about 22 percent of the U.S. total.

New Technologies for Healthcare

E-Commerce IT expenditures by the healthcare industry, typically averaging under 2 percent of revenue, have trailed other industries such as banking (6 percent) and transportation (14 percent), among others.3 Over the years, this negligence has resulted in an industry characterized by poor communication infrastructure, as well as ineffective and inefficient decision models. The next section provides a brief introduction to technologies that hold the promise of bolstering the IT status of the healthcare industry in both these areas within the B2B and B2C frameworks.

Healthcare eCommerce Websites Generate Positive Results

Today 10 to 15 percent of the revenues in the healthcare supplier sector come from eCommerce websites. A lot of suppliers in the space, after they do the return on investment analysis of moving to B2B eCommerce processes, see a range of 25 to 30 percent. Some of the more mature players are beginning to see as much as 60 to 65 percent of their business through Web orders.

Digital Commerce for Better Patient Care

Whether selling or purchasing medical supplies, all parties agree that digital transformation in the healthcare supply chain management space helps everyone’s ultimate end customer: The Patient.

The explosive growth in the last few years has already hurled the biggest firms among these ventures past the billion-dollar territory. Indian eCommerce is projected to explode from $10 billion to $43 billion in the next five years.

Ndimension Labs build a seamless E-Commerce Application for Health Care by making an extensive research.